Black Sapor Classic stick umbrella with logo for Thirteen Seven
About the project
For Thirteen Seven, a Berlin-based investment firm, Sapor Design developed a custom umbrella for long-term corporate use.
The focus was on a reduced and consistent branded product—functional in daily use while simultaneously being strictly aligned with the company’s clear and disciplined identity.
The collaboration is long-term and encompasses multiple production series over an extended period.
Client: Thirteen Seven
Industry: Investment & Venture Capital
Project: Custom-branded umbrella
Model: Sapor Classic
Finishing: White logo print on black canopy
Product details
Thirteen Seven pursues a focused approach without unnecessary elements. The design of the umbrella follows the same logic: direct, precise, and consciously minimalist.
The Sapor Classic serves as the base.
The canopy was realized in deep black. The neutral and controlled tone forms a calm foundation for the brand without creating additional visual weight.
The white logo creates a strong contrast and reduces the design to the essentials: clear, direct, and without unnecessary variation.
This simplicity is intentional. It ensures that the brand remains clearly recognizable in various situations—in use, on the go, or in storage.
