Petrichor - The Scent of Rain

Petrichor: The beauty of quiet moments

It's the quiet, understated things that touch us. The scent of rain falling on dry ground—known as petrichor —is one of those moments. It evokes memories, emotions, and an almost tangible connection to nature. For us, petrichor was the perfect inspiration for our latest project: the Petrichor photoshoot and the launch of our new model, Distinct .

Behind the scenes:

Our latest shoot took place in the heart of Cologne, amidst modern yet simple architecture, wide asphalt roads, and clean lines. The concept? To show everyday situations in a new light – moments that everyone knows but rarely consciously perceives. Here, rain is understood not just as a functional element, but as an experience that tells stories.

The idea behind Petrichor:

Rain as an emotional element.
Clarity and functionality combined with elegance.
Everyday situations that are reinterpreted through design.

The scenes:
From a moment of waiting by the side of the road, a walk in the rain, to quickly opening the umbrella as the first drops fall, every shot should show the Distinct umbrella as a silent companion.

Distinct: Three years of dedication, one clear vision

With the Distinct , we've created a model that offers more than just protection from the rain. It's a product defined by clarity, value, and durability. After three years of intensive development, we're proud to present a model that, for the first time, also includes limited-edition designs .

Why the Distinct is special:

Limited Edition: Our first exclusive designs in small quantities.
Timeless aesthetics: clear lines and a style that lasts without attracting attention.
Highest quality: materials and workmanship that outlast everyday life – for people who value substance.

Not just an umbrella. A statement of understatement.

Styling and atmosphere: A homage to minimalism

The photoshoot was deliberately kept minimalist to emphasize the essence of our brand. Inspired by the clean aesthetic of previous Jil Sander looks, neutral colors, high-quality materials, and simple workwear elements were the focus. Everything was designed to put the umbrella at the center – as a functional yet aesthetic object.

Two young people whose movements seemed effortless and natural. They nonchalantly reflected our values: subtlety, elegance, and authenticity.

A city that's somewhat under the radar: Cologne. A mix of old and new buildings, clean lines, and asphalt – places that seem both international and timeless, inspired by cities like Berlin, Paris, and New York.

Invitation to a new perspective on everyday life

Petrichor isn't just a photoshoot or a product launch. It's an invitation to consciously perceive everyday life. Our umbrellas are more than functional objects—they are silent companions that step back to make room for moments.

A walk in the rain that clears your mind.
The first drop that opens the umbrella – almost like a little ritual.
The familiar sound of rain, which represents calm and steadfastness.

For people who value the essentials

The new Distinct and the Petrichor concept represent our philosophy: clarity, value, and permanence. We design for like-minded people who seek beauty in simplicity and substance in detail. Our designs are made to make a subtle impression and last.

An attitude that remains

Our new Distinct model embodies the perfect walking umbrella. We set another standard for the timelessness and quality of umbrellas that define all Sapor products.

The result of dedication, precision and the conviction that less can really be more.