Article: Customized umbrellas for a leading European private bank
Customized umbrellas for a leading European private bank
About the project
For a confidential client, one of Europe's oldest private banks, Sapor Design developed a custom umbrella as part of a high-end corporate gifting initiative.
The focus of the project was the task of translating a tradition-steeped financial brand into a contemporary physical product – discreet, precise, and tailored to the expectations of a demanding high-net-worth clientele.
The product was intended to reflect the brand's long-standing tradition and stability without appearing conservative. Therefore, the highest precision in color, material, and workmanship was decisive – deliberately understated and without unnecessary details.
Client: Confidential – leading European private bank
Industry: Wealth Management / Private Banking
Project: Custom-branded umbrellas
Product details
The brand stands for continuity, restraint, and long-term thinking. The design of the umbrella follows these exact principles.
The canopy was realized in a light ice blue – calm, confident, and deliberately understated. The shade clearly stands out from classic corporate color palettes while simultaneously underscoring the brand's quiet self-assurance.
The logo provides a targeted contrast in orange. Precisely placed and clearly visible without dominating the overall look. The deliberate color contrast creates a subtle tension between tradition and modernity – thereby reflecting the character of the brand itself.
